Campaign Planning

Campaign Planning That Drives Results

Every great campaign starts with a solid plan. LPD provides strategic campaign planning services that take your ideas from concept to execution, ensuring every stage aligns with your brand values, goals, and audience.

From initial brainstorming to post-campaign analysis, I help you design and deliver creative campaigns that make an impact across all platforms.

Concept Development

Turn ideas into action with structured, goal-driven campaign concepts. I help shape your creative direction, refine your messaging, and define the vision for your next campaign.

Services include:

• Concept creation and campaign ideation

• Defining campaign goals, audiences, and messaging

• Aligning ideas with brand identity and values

• Storytelling strategies that connect and inspire

With professional creative campaign development, your brand can communicate with purpose and originality.

Content Planning

Transform your ideas into a clear, actionable roadmap with content planning and campaign organisation. I create detailed plans that keep every element on track for seamless execution.

Services include:

• Campaign timelines and scheduling

• Asset lists, deliverables, and resource planning

• Creative briefs and production coordination

• Collaboration support across content teams

A well-structured content plan ensures consistency, clarity, and efficiency from start to finish.

Cross- Platform Strategy

Maximise your reach with a cohesive cross-platform campaign strategy that ensures your message performs across social media, websites, and email marketing.

Services include:

• Platform-specific content adaptation

• Integrated digital marketing strategies

• Consistent visuals and tone across all channels

• Multi-platform launch coordination and scheduling

Through a smart, unified campaign strategy, your message stays consistent while reaching diverse audiences effectively.

Creative Direction

Keep your campaign fresh, engaging, and aligned with your brand. I provide creative direction that ensures your visuals, messaging, and content work together seamlessly.

Services include:

• Art direction and visual styling for campaigns

• Oversight of photography, video, and design elements

• Maintaining tone, consistency, and creative quality

• Guidance on innovative content formats and trends

With expert creative direction, your campaigns stay true to your identity while standing out in a crowded digital space.

Performance Tracking

Understand what works — and how to make it even better. I offer campaign analytics and performance tracking to evaluate results and refine strategies for future success.

Services include:

• Campaign data analysis and performance reporting

• Insights on engagement, reach, and conversions

• Post-campaign reviews and recommendations

• Strategy adjustments for ongoing improvement

With data-driven insights, every campaign becomes an opportunity to grow, improve, and strengthen your brand impact.

Why Choose LPD?

• Strategic, creative, and data-informed campaign planning services

• Experience across digital marketing, social media, and brand storytelling

• Collaborative approach tailored to your goals and audience

• End-to-end support from concept through to post-campaign analysis

Plan Your Next Campaign

Ready to launch a campaign that connects and converts?

Get in touch to discuss your ideas. Let's build a creative campaign strategy that brings your vision to life.